Founders → Scale-ups → Enterprise

StrategyThatShips.

A strategy and execution partner for founders and business leaders who need the plan to actually happen.

$5m
Capital raised
85k+
Users across products
5+
Countries worked across
As a founder and operator, not an observer.
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01 / The problem

Sound
familiar?

The strategy isn't usually the problem. The gap between the strategy and getting it done is.

01

The strategy's clear in your head, but it's not moving.

Priorities shift, the team spins, and the important work keeps slipping.

02

You've had the advice. You don't need more of it.

What you need now is someone in the work with you, helping you get the thing done.

03

Execution lives on you.

You're the bottleneck, stuck in the weeds when you should be leading.

04

AI is everywhere and operational nowhere.

You know it matters. Turning the hype into real workflow is the hard part.

We've been on your side of the table. We know how to close the gap.

02 / What we do
We don't hand you
a plan.
We help you ship it.

Most firms stop once the plan is written. We stay for the part that's actually hard: making it real. We bring sharp commercial thinking, then roll our sleeves up to build, ship and embed the change, including the AI capability most firms talk about and few ever deploy.

01Get unstuck and focused on what actually moves the business.
02Sharpen the commercial story, for investors, the board, or the market.
03Build the execution engine so growth doesn't all rest on you.
04Put AI to work where it creates real operational advantage.
03 / Who we help

Who we
work with

Leaders carrying the weight of getting it done, at three very different stages.

01 / Founders

Pre-seed to Series A

Get the strategy clear, growth moving, and execution off your plate.

02 / Scale-ups

Growth-stage CEOs

The strategy got fuzzy as the org got heavier. We bring sharper direction, a delivery rhythm that ships, and AI that adds capacity without adding headcount.

03 / Established

Private businesses in change

A digital or strategy review, a transformation, AI adoption. Whatever the change is, we help you run it all the way through.

04 / How we work

Fixed sprints.
Clear outcomes.

No endless retainers. Focused engagements with clear deliverables and timelines, so you always know exactly what you're getting.

About 2 weeks, any stage

Strategy Reset

Get unstuck and aligned on what matters most.

Clear priorities, a 12-month roadmap, the metrics to watch and a decision log
3 to 4 weeks, founders and scale-ups

Growth Strategy

Find the next lever of growth and get it moving.

Growth priorities, the numbers behind them, and a plan you can run next quarter
2 to 4 weeks, scale-ups and operators

Execution & AI

Ship the improvement, don't just scope it.

A real operating improvement or AI workflow, live in your business
Flexible, any stage

Embedded Partner

An ongoing strategic and execution partner in your corner.

Weekly working sessions, async support between them, and hands-on help where it counts

Every sprint has a fixed scope, a fixed timeline, and a fixed price agreed up front.

05 / Why us

We operate
differently.

Operators, not advisors.

We've founded and run companies ourselves, from finding growth to scaling the teams. Every playbook we bring has been used in the field.

Outcome-led from day one.

Clear deliverables, clear timelines. You know exactly what you're getting and when.

06 / The work

The work

Some clients we can name. One of our most significant engagements we can't. But the work speaks for itself.

Named client
Strategy & MVP

A wine discovery product taken from idea to market.

A wine discovery platform connecting enthusiasts with curated selections. We partnered with the founders from the first idea through to a product in market.

Steve Piek, Founder of Tomorrow Now

Tomorrow Now is led by Steve Piek, an operator who has founded, built and scaled companies from first idea to live product.

Strategy that ships.

It starts with a 30 minute conversation about where you are, what's stuck and how we might help.