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Insights for founders

Practical strategies, frameworks, and insights to help you build, grow, and scale your startup.

Advisors vs Operators: What Startups Actually Need

Most founders don't start out sceptical of advisors. They start hopeful. Then reality sets in: advice without execution is theatre.

7 min read

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Execution

Why Most Startup Strategies Fail at the Execution Layer

Most startup strategies don't fail because they're wrong. They fail because they never make it out of the document. Here's how to fix it without hiring a big consultancy.

9 min read

Fundraising

The Founder's Fundraising Playbook: What Actually Works in 2025

Raising capital has never been more competitive. Here's what separates founders who close rounds from those who don't.

8 min read

AI & Operations

AI for Operations, Not Hype: Where to Actually Deploy AI in Your Startup

Forget the buzzwords. Here's a practical guide to identifying where AI creates real operational leverage in early-stage companies.

6 min read

Growth

GTM Strategy: How to Land Your First 100 Customers

Your go-to-market strategy can make or break your startup. We break down the frameworks that actually work for B2B founders.

10 min read

Strategy

The Only Metrics That Matter for Seed-Stage Startups

Stop tracking vanity metrics. Focus on these key indicators that investors and operators actually care about.

10 min read

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